ABOUT

For many fledgling adults, acting like a real grown-up can be a struggle. Across the internet, young men and women are congratulating and commiserating one another as they wrestle with the day-to-day demands of becoming a grown-up – be it setting up direct debits, doing proper food shopping or switching energy supplier. The campaign aims to celebrate these mini-wins, and introduce Kinder Bueno as the personal reward for adulting success.