ABOUT

Concept
NEWAY is a creative studio based in Annecy, bringing photography, music and podcast production together under one identity. The challenge was to create a visual language able to connect these different disciplines while giving the studio a distinctive and recognizable personality.

Execution
I developed the art direction and visual identity around a custom gothic-inspired logotype, balancing raw creative energy with a contemporary approach. The identity was designed as a flexible system, able to live across digital content, photography, music and the studio's different creative outputs.

Result
A bold and versatile identity that gives NEWAY a strong visual signature while leaving space for the diversity of the studio's projects.