About me

I've hopscotched between advertising, and branding as a freelancer and full-timer for decades. Playing in the sandpits of some great agencies, with some truly inspirational people along the way, until I found Landor. They have the finest sand and grooviest moulds to make the shapes I love the most.

I've been fortunate to work on some transformative projects, from submerging Katie Price in a water tank for a SKY production (to wash away the excesses of the life before), to launching BAT's first no-nicotine wellness product, to branding a new Belgian-sized economic zone in the Middle East—complete with regions, cities, and the companies driving its success. (Perhaps Katie Price's submersion wasn't quite as impactful, but it was fun.)

I'm here to creatively provoke and agitate, find the unfindable connections and answers within left field sources of inspiration that make every project relevant and unique. Take that big idea and stay true so nothing, including ourselves or the process get in the way of great creativity. The biggest win is a brand that can campaign in its own right, with assets that respond to change, not static assets you need to update every five years when they get tired or date as markets shift. That's the holy grail.

Skills

Advertising, Art Direction, Branding, Copywriting, Creative Direction, Experience Design, Graphic Design, Marketing Strategy, Packaging

Sector Experience

Airline, Automotive, Branding, Energy, Finance, FMCG, Gambling, Government, Healthcare, Insurance, Lifestyle, Media, Museums, Packaging, Real Estate / Property, Renewable Energy, Travel & Leisure