Steffen Gentis Global Production Director

ABOUT

The ocean plastic problem is not a new one – and that’s a significant part of the challenge. WWF Germany needed to find a new spin on an old problem that could generate widespread attention and action. To highlight that the ocean plastic problem goes deep, it named a new deep-sea species after the plastic found inside its body - Eurythenes plasticus. The integrated campaign created history by making Eurythenes plasticus officially part of the planet’s taxonomic record – resulting in international news headlines and over 120k petition signatures asking to put an end to marine plastic pollution.

MADEIT CREDITS

  • WWF GermanyClient
  • Alexander LinkDirector of Photography
  • Andy WyethExecutive Creative Director
  • Arne SchultzeSound Engineer
  • Benjamin PleissnerPlanning Director
  • Bernd RoseArt Director
  • Christian KorntheuerCopywriter
  • CraftWork – a brand of ad agencyservices GmbHPost Production Company
  • Dr. Alan JamiesonScientist
  • Facebook Germany GmbHSocial Media
  • Hanna EberhardOnline Campaigner
  • Hans-Christoph SchultheissCreative Support
  • Hearts & Science Germany GmbHMedia Agency
  • Johanna WestonScientist
  • Juhn KimEditor
  • Kat WyethProduction Director
  • Kristoffer HeilemannCreative Managing Director
  • Kyle DuckittStrategic Planner
  • Martin Boeing-MessingCreative Technologist
  • Mathias BoyungsAnimator
  • Niklas LemburgDirector
  • OMG FUSEMedia Agency
  • pretty on pointPhoto Production
  • Rosario BrancatoArt Director
  • SehsuchtProduction Company
  • Stephanie HuelsmannProducer Film Production
  • Studio Funk GmbH & Co. KGAudio Production Company
  • Wildstyle Network GmbHPR Agency
  • * Till DiestelChief Creative Officer
  • * Marcos AlvesCopywriter
  • * Intermate Media GmbHSocial Media Agency
  • * Marco SerraArt Director
  • * D&AD
  • * Alex KomlewComposer
  • * Steffen GentisChief Production Officer
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