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UBS Asset Management launched “The Red Thread Global Themes and Outlook". Stretching across three continents (USA, Europe, Asia), The Red Thread event series encompassed 14 international business centres. Creative Concept, Film, Experience Design and Social Media Design by Unit9

"Bringing this ambitious set of conferences to life was no easy challenge.
We are grateful to the UNIT9 team for helping us deliver
such a rich and nuanced set of global events."

– Manuele Ambrosini,
Head of Channel Marketing EMEA,
UBS Asset Management

The background

UBS Asset Management sought to solidify its position as a global leader and a trusted partner for investors. Their goal was clear: empower investors with the knowledge and insights they need to navigate the complexities of finance. So we helped them develop a thought leadership event series specifically designed to address investor needs.

The execution
UBS Asset Management launched “The Red Thread Global Themes and Outlook,” a thought leadership event series specifically designed to address investor needs.

Stretching across three continents (USA, Europe, Asia), The Red Thread event series encompassed 14 international business centres. But when it came to engagement, we knew a one-size-fits-all approach wouldn’t cut it. We created localised content to resonate with the specific investment landscape of each city whilst keeping consistency at the forefront, and designed tailored digital assets – including social media content and email invitations – to further personalise the experience.

Each event featured local speakers and industry experts along with presentations and printed materials designed to address the specific interests of the attendees. Networking events were woven into the fabric of the series to foster interaction between UBS and the participants, and we also created promotional videos to help spread The Red Thread conference series far and wide.