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We discovered that there is more art missing around the world than there is showing in all of the world’s museums combined. The Samsung Frame TV doubles as an art frame.

What if the TV designed to bring art into our homes could help bring lost art back to the world?

We created ‘Missing Masterpieces’; the world’s first art exhibition for finding lost art.

Together with a world leading art crime historian, we exhibited a collection of 12 digitized iconic lost artworks on Samsung Frame TVs in homes and online, in over 30+ European countries.

Then we invited the world to help in the search to find these lost treasures.

The campaign would capture imaginations all across Europe and to showcase the Samsung Frame TV’s key differentiating feature, while inviting a more meaningful role in people’s lives.