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Arsenal and STATSports help bring aspiring young players from all over the globe to the attention of Arsenal’s Talent ID staff via personalised GPS data.

Since the launch of the STATSports Arsenal FC Edition GPS Tracker in 2021, the link-up has brought 66 young ballers to Emirates Stadium to display their talent in front of Arsenal Talent ID staff.

No young player’s journey is the same, with different players developing through adolescence at different rates. By tracking their GPS data through the Arsenal FC Edition pod, both STATSports and the club can identify young players making significant progress on a seasonal basis. This partnership extension marks a further commitment from both Arsenal Men’s and Women’s teams to continue this search.

Our brilliant brand team brought the project from concept to completion through a blend of brand and social first content. We wanted to create a brand film to tell the story of the day & also create unique engaging social first moments to use across our channels. The project was a big success with over 3.5 million views generated online across all channels.