ABOUT

The challenge was to film 19 video ads in 3 days in a massive studio facility with multiple actors and numerous set changes on a modest budget and making sure the scripts are on point. The campaign spanned over 10 weeks including scripting, actor casting, studio setup, filming, editing, graphic phone screen overlay, editing, and final delivery. The most important point was to champion Starling features via the persona customers. The video ads have been launched as social paid ads to create brand awareness and customer acquisition for Starling Bank in the UK.

What Ekstasy decided to do is to use the testimonials of Starling customers to write scripts, inspired by the positive feedback from real users. Multiple ad scripts were written for both business and consumer product features.

The objective was to keep the scripts authentic to what the real benefits of the Starling product features are.

After the scripting of the ads, Ekstasy created a series of 19 x 30 sec ads with multiple cutdowns of 6, 10 and 15 sec which were used across various digital channels based on the media plan - Facebook, Snapchat, Instagram and Youtube.

Ekstasy decided to go down a multiple day shoot inside a studio and opted for minimalist branded-sets to keep the costs low, in comparison to filming the 19 ads at 19 different locations, which would have eaten up the budget very quickly.