ABOUT

We spoke to Starling Bank's verification team and reviewed where new users are setting up their accounts and we found some really fun insights.

People set up their accounts everywhere!

30 and 10 sec ads were shown online on various paid social channels and the campaign also involved OOH posters and a radio ad.

As per brand study in August 2021. Significant uplift in advertising awareness of 3% to 12%. Brand awareness up 2% to 67%. Familiarity up 4% to 43% and brand advantage (people seeing Starling as the best/better than other brands) up 6% to 43% - all month-on-month changes). Brand trust continues to strengthen and saw a month on month uplift of 4% to 67%.