Starcom MediaVest Group
Jakarta
ABOUT
To promote the Art Institute of Chicago’s new Van Gogh exhibit, we recreated one of Van Gogh’s most intimate paintings, “The Bedroom” and, through a partnership with Airbnb, invited people to spend a night inside. Van Gogh hosted the room himself.
Working from original documentation supplied by the Art Institute, craftsmen spent four weeks recreating the room. As a result, instead of just looking at a Van Gogh painting, people could live inside one, bringing them closer to the artist than ever before.
AWARDS
Cannes Lions
MADEIT CREDITS
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ART INSTITUTE OF CHICAGOClient
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Ariel TishgartSenior Strategist -
britt nolanCreative Director -
Cliff SchwandnerAccount Director -
Colleen CapolaAgency Producer -
Glennon SchaffnerAgency Producer -
John ReganAssociate Creative Director, Art -
Laura SternAgency Producer -
Leo Burnett ChicagoCCO -
Mikal PittmanCreative Director -
Mike CostelloAssociate Creative Director` -
Pete LefebvreAssociate Creative Director -
Ravenswood StudiosProduction -
Tor LemhagAssociate Creative Director, Copy -
Leo Burnett ChicagoAdvertising Agency -
Starcom MediaVest GroupMedia -
Cannes Lions Winners 2017 -
David Berkowitz ChicagoPainter