ABOUT

Sottini is a high-end bathroom brand rooted in sophistication, craftsmanship, and timeless design. The brief was to create a brand identity that felt refined and architectural while clearly
expressing quality and cohesion across every touchpoint.

Challenge
Sottini needed a visual identity that could compete in a premium, design-led market without relying on short-lived trends. The brand had to feel established, elegant, and considered while remaining flexible enough to work across product, digital and physical environments.

Concept
The identity was built around the letter ‘S’, taken from the Sottini wordmark and developed into a subtle structural device. Rather than acting as a decorative flourish, the ‘S’ became the framework, a visual thread that connects layouts, content and brand touchpoints.