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Realisation is a digital creative agency and consultancy, specialising in retail communications and digital technology. In March 2015 Realisation hosted a stand at the Retail Design Expo in London, to demo some of the various new technologies on the Retail scene. The one thing we were asked about the most? iBeacons. This article, written for the Realisation blog and email newsletter, delves into the technology and the benefits and considerations for it's use in the Retail (or Leisure, Entertainment, Education) sector.