Stacey Smith Creative Director

ABOUT

To re-establish Huggies as an iconic global brand, Droga5 created the new global platform We Got You, Baby to disrupt category tropes by changing the conversation and then actually having that conversation directly with the baby. A brand voice that speaks directly to babies acts as an off-camera sidekick that’s equally reassuring and humorous in its helpful observations on how the world works.

MADEIT CREDITS

  • Kimberly-Clark / HuggiesClient
  • Alyssa GeorgeCreative Director
  • Ben BrownGroup Strategy Director
  • Ben BrownGroup Strategy Director
  • Courtney BernsteinCommunications Director
  • Courtney RussellExecutive Group Account Director
  • Cris ScardinoGroup Account Director
  • Danielle GasbarroCopywriter
  • David DrogaChairman
  • Elena KnoxCreative Director
  • Jasper YuArt Director
  • Juliana CobbExecutive Creative Director
  • Leslie ChengSenior Designer
  • Mark MolloyDirector
  • Meli ChamorroAssociate Creative Director
  • Neil HeymannGlobal Chief Creative Officer
  • Rich GrecoExecutive Design Director
  • Ryan MillerGroup Strategy Director
  • Sarah ArrillagaGroup Account Director
  • Sophie PatonProducer
  • Stewart ReevesEditor
  • Tim GordonCo-Chief Creative Officer
  • * Felix RichterCo-Chief Creative Officer
  • * D&AD
  • * Stacey SmithAssociate Creative Direcdtor
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