ABOUT

To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels. To shed light on this issue, Hyundai launched "The Bigger Crash" campaign to highlight the urgency with which we need to act and humbly reconsider some of the mistakes made in the past. At the first sight our campaign looks like a common car crash but if you look carefully you will notice it's more than that. Each picture frames what an hurricane leaves behind. Name and speed highlighted are now making sense because are connected to the catastrophe. Every picture is authentic. They have all been taken by professional photographers who have been witnessing and capturing these kinds of tragedies. The campaign took place globally during the week of COP26. But while the conference was held behind closed doors, Hyundai wanted to share its take on this important topic through outdoor, digital outdoor, social media and press.