SQUARED
Sofia
ABOUT
Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. The design team developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
AWARDS
A'Design Award & Competition
Ad Stars Finalist
IDA Awards
Novum Design Award
Summit International Creative Award
World Independent Advertising Awards
CLIENT REVIEW
SQUARED created a playful universe of hand-crafted toys, intuitive design, compelling storytelling and heartwarming visuals wrapped in minimalistic but unmistakable brand identity that brings the magic of childhood to life. The agency helped us not only by shaping our branding but also our strategic positioning in a saturated market niche and even the design of our products.
Client at Balin
30 Mar 2026