Spotify London

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The ‘Mood of the Nation’ campaign for Spotify revealed the real-time music-listening habits of music fans in major cities across Britain, which were broadcasted in 15 of the largest stations in Britain.
 
Working with JCDecaux and Spotify, information was collated and then reported the music listening habits of Spotify's millions of listeners broken down by region, the most popular tracks, artists and albums being listened to would become the emotional barometer of Britain. Cities including London, Manchester, Birmingham, Liverpool, Glasgow and Leeds were analysed for their music listening habits over a two week period.

The results were showcased on JCDecaux's large-format Transvision screens, which had just released advertising space that could deliver real-time data to relevant locations, in fifteen key train stations across the UK. The exciting world-first experiment in gauging the real-time mood of different cities through the music they listen to also emotionally reacted to days of the week, local events and national news.

Spotify - Mood of the Nation

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