ABOUT

Pier One Imports, a home furnishing and decor retailer, is committed to providing distinctive and authentic merchandise from around the world. Their product line accommodates a diverse selection of culture through their fun and eccentric character. With the intent to re-introduce the brand to a new demographic, a rebranding was created. The re-imagined identity was developed to modernize the brand while allowing it to retain a similar appearance. The rebranding keeps the roots of the company intact while allowing them to extend their reach.