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"Switched on" TVC and Campaign

The idea
“Switch on” visualises traders’ emotional responses to trading, from excitement to control to thrill, risk and insight. It’s by experiencing these feelings that the trader is aware of himself as fully alive. Switching on his phone or laptop to place a deal takes on a much greater significance – our trader is switching himself on as well. Visually, we cut between our hero in the real world and a collection of beautiful, conceptual shots that embody his reactions to trading.