ABOUT

The idea - It adds up
The Swiss flag is instantly recognisable. When we examine the cross purely as a symbol, it’s clear that it can represent many things – including the plus sign. And by using everyday items to depict the cross within the context of our brand, we are able to say: IG means growth. IG means positivity. IG means extra, additional and more. IG will add value to your trading.

Responsible for integrated campaign including - concept, client presentation, art direction and design of campaign. Awarded "Best national print campaign" / Wealth Management Awards Switzerland.