ABOUT

BRIEF
A challenger Web3 startup, reuquired a striking yet sophisticated positioning, identity and TOV with which to challenge the well-established stablecoin market.

SOLUTION
A powerful brand name, indicative of stability and universality was accompanied by a distinctive geometric brand mark. A dark primary colour palette giving the brand authority, was complimented with striking photography of earth's natural forces - setting the brand apart from the illustrative/meme-led style of the sector.

A challenging TOV was then developed to take on the big players in the space.