Spencer J. Houghton Producer

ABOUT

A quick search for “The best way to get ketchup out of the bottle” brings up over 74 million results. Rethink Canada decided that after 150 years, it was time to break the silence and officially tell people the best way to pour Heinz Ketchup. The agency created a limited edition glass bottle with the iconic label repositioned at an exact angle of 31° - the perfect angle to allow Heinz ketchup to pour perfectly from the bottle.

MADEIT CREDITS

  • Kraft Heinz CanadaClient
  • Aaron StarkmanChief Creative Officer
  • Adora BeattyRetoucher
  • Adrian ArmstrongPhotographer
  • Alex ButtProducer
  • Amy GreenspoonAccount Director
  • Brian NeumannSenior Brand Manager
  • Christina YuChief Creative Officer
  • Conor FisherColorist
  • Dana SomervilleChief Marketing Officer
  • Erin MaguireIllustrator
  • Hayley HinkleyArt Director
  • Jacquelyn ParentWriter
  • Joel HoltbyHead of Art
  • Julian MorganStrategist
  • Kai De Bruyn KopsAccount Director
  • Mike DubrickExecutive Creative Director
  • Narine ArtinianPrint Producer
  • Nina PatelHead of Brand Build Communications and Innovatio
  • Sarah ShiffAccount Manager
  • Sean McDonaldChief Strategy Officer
  • * Dustin GambleInteractive Designer
  • * D&AD
  • * Spencer J. HoughtonProduction Coordinator
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Pour Perfectly

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