ABOUT

Almost one million people in England care for someone with cancer, and nearly half of them suffer as a result – from financial pressures, and also from mental health problems including stress, anxiety and depression.

Macmillan was launching a campaign calling on the government to use the opportunity presented by the Care Bill to ensure these carers get the support they need, and it asked us to produce a new film to spearhead that campaign.

Our concept was based around the idea of invisible carers – offering a visually striking way of expressing how carers can often feel overlooked.

To give the film a natural, authentic feel, we filmed with three real-life couples affected by cancer. Shooting on location meant that the effects shots needed to be created using chroma key suit and portable green screen.

The film won the 2014 IVCA Laurus Award for a charity film made for under £15,000 and the IVCA Gold Clarion award in the same year.