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Coordinated the design, creation and implementation of this multi-channel campaign to optimise the promotion of the launch year of Read for My School, a national reading competition run across primary schools in England and Wales. The brief was to raise the competition's profile amongst pupils, primary teachers and parents, to meet expectations of competition registration benchmarks set by the donor, The Pearson Foundation. The RfMS brand was to be the prominent thread throughout all artwork, with secondary branding of Book Trust and the Department for Education to feature alongside.

With various stages of media and marketing engagement planned throughout the campaign, different components were required to meet different requirements; whether exhibition materials for touring the campaign, or digital media to make sure the campaign's message made it home.