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This campaign was designed for TV, physical and social media promotions et al. As a director of the TV series, my job entailed casting, conceptualizing, and shooting, delivering the final product in all the languages, and most importantly getting the exclusive content from the experts in their domain. Working with non-actors needs a special approach that is always malleable and takes place out of the experience and the ability to pre-empt and taking the right decisions. Had been supported by an amazing crew with their high-octane performance.
To summarize, this is the story of the project-
5 languages, 10 cities, more than 300+ cuts & over 756+ mins of programming, for one brand.
This show was broadcasted on Television and was also part of social media promotions.
Password : souvikfilms