Southpaw Tunbridge Wells

ABOUT

Having closed the famous Spa and turned their focus to indulgent, wellbeing products, Sanctuary asked us to create a campaign that re-established them as the brand that exists to ‘Make Women Feel Wonderful’.

In research, however, we discovered that UK women believe that brands and media are putting too much pressure on them to be perfect. And the result? - Millions of women feel as though they’re about to burnout. So we decided to challenge the increasing trend of female empowerment campaigns with a counter message: that success is not defined by busyness, by leaning-in and being a superwoman, it’s in stepping back every now and again, appreciating those moments and letting go.

Date created: August 2015 2015-08-01T00:00:00+0100
Date published: 14 March 2016 2016-03-14T16:42:46+0000

MADEIT CREDITS

  • The Sanctuary SpaClient
Contributor:

Southpaw has been a Contributor since 1st April 2016.

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