ABOUT

Across Europe, scooters are traditionally sold based on looks and practicality. But when Honda created a machine that focused on acceleration, top speed and superior handling, we decided to change the rules.

Our strategy was a bike for the senses - an idea that purely focussed on how it made the rider feel both physically and emotionally. Our campaign line EXPERIENCE MORE is designed to work as an emotive hook as well as a strong call to action getting the viewer to continually take the next step toward making a purchase.