Souad GHAFFARI
Freelance Branding Designer
ABOUT
ALHUDA JEWELLERY
Is part of an Iraqi 29-year-old family business inherited from father to son located in Baghdad, Iraq and Istanbul, Turkey. They appealed to me with a requirement.
Brief:
"We aim to mark a place in the international market with our Italian designed jewelry but the current brand image does not seem to allow it. How can we give the brand a touch of modernity without giving up its authentic character?"
Retained logo:
The main objective was to redesign the main symbol of the brand using the golden proportions.
The word-mark consists of serif Latin font for the English version and custom lettering for Arabic.
MADEIT CREDITS
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Souad GHAFFARIFreelance Branding Designer