Is part of an Iraqi 29-year-old family business inherited from father to son located in Baghdad, Iraq and Istanbul, Turkey. They appealed to me with a requirement.
"We aim to mark a place in the international market with our Italian designed jewelry but the current brand image does not seem to allow it. How can we give the brand a touch of modernity without giving up its authentic character?"
The main objective was to redesign the main symbol of the brand using the golden proportions.
The word-mark consists of serif Latin font for the English version and custom lettering for Arabic.