Soto Creative Los Altos

ABOUT

Rural Assistance (RA) offers transportation for those who do not have the ability or the financial means to purchase a car. Typically these are elderly people. They need transportation for shopping, visit their doctors or to see family & friends. The original project was to develop cards promoting RA's services....without hurting the audience's pride. English & Spanish copy. Later RA wanted the pieces to be billboards. However after a changing of the guard the project fell into Limbo. This is happens when you are working (trying) "pro-bono" with non-profits. The visual were to be "stock".

MADEIT CREDITS

  • Rural Assistance of TexasClient
  • RickCD, AD & writer
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