We all like to snack, but healthier choices can be harder to find. Never fear, Mighty Fine is here, to save the day!
Mighty Fine are a big, bold brand with a heroic spirit. Until now, they just didn’t have the ‘larger-than-life’ visual language that suggested so.
With the shift in consumer purchasing trends towards dot com rather than bricks and mortar retail, Mighty Fine needed a brand and packaging design solution that worked as well on online as it did in the supermarket confectionary aisle.
The final design oozes iconicity and simplicity with its confident bold typography, super-scaled product illustration and punchy colour coding across the range.
Mighty Fine’s Almond Dips are available now and are already being stocked by Amazon, Ocado, Sainsbury's and a number of healthy convenience food stores. Other products in Mighty Fine's range will be relaunching in 2020.