ABOUT

Thales Bayard is a personal trainer for women who want to define their bodies without losing their femininity. He creates personalised workouts for women who want to define their abs, glutes and legs. Like the brand, he is very energetic, fun and dynamic, helping his students to achieve their goals directly and safely.

The brand wants to transmit dynamism, energy, care and protection to its target audience. To convey these concepts in a creative and strong way, two unique concepts were worked on:
Lion and the Moon!

Many people don't know, but the lion is a nocturnal mammal! While lionesses hunt during the day, the lion sleeps. But while the lionesses rest, the lion stays up all night to protect them and their cubs. The lion is a protective and very caring animal, in addition to being known for its wisdom and authority.
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The moon, on the other hand, represents the female audience, as this represents the phases of life and the female cycle. In addition, it also represents feminine power and inner strength.
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Together, the lion takes care of the moon, just as Thales takes care of his students.

To convey the energetic and bold side of the brand, a palette of vibrant colors was chosen. The combination of orange, pink and purple, gives a more positive, vibrant and dynamic look to the brand.

In typography, two strong and easy-to-read fonts were chosen, showing the cool and unique side of the brand.