Thais Yanai | Nutritionist
São Paulo | Brazil | August 2021
Dr. Thais Yanai is a nutritionist and helps women who are mothers and entrepreneurs to take better care of themselves, have a healthier and more balanced life, and transform themselves from the inside out.
Her purpose is to bring more balance and health to these women's lives, in a light, fun, empathetic and very conscious way.
After 4 months working in a dedicated way on her Branding, discovering and defining each pillar of her brand, we proceed to the brand's visual system, where we created a Strategic Visual Identity following all her Essence and Purpose.
Empathic, Organic, Organized, Fun, Conscious
Expanded Identity: Mentoring, Informal, Balanced, Confidence, Premium, Inspiring, Human, Modern
We aren't: Conservative, Sexist, Traditional, Childish, Rigid
Plant - The plant represents birth, transformation and evolution. At first it's just a seed, which will germinate and become a healthy plant, which will either flower or bear fruit. This will be a metaphorical representation for the evolution process of women who seek Thais Yanai.
Star - Is a light source that illuminates navigators in the darkest nights, and when connected they help them in their journey. Thais Yanai will be the mentor who will guide these women to find their self-love.