ABOUT

This brand identity project was develop for the Personal Trainer Silvia Araujo, who works with busy women that have a lot of work, have small children, don’t have time for themselves and have low self esteem. With personalised workout's, those women will have the opportunity to achieve their goals, as elevate their self esteem, be healthier and even more beautiful.

So the concept behind the symbol is the combination of:
- The cherry blossom: that represents blossom and renovation, and it’s one of the most expected flowers to blossom the all year.
- Target: represents the goals of those women who trust Silvia to help them face their fear and becoming a better woman, mother, spouse...
- The woman essence: each and every woman has a special essence, that when explored can make her better, more beautiful and more unique.

The colors defined for Silvia Araujo Trainer's Brand Identity were inspired by the blossoming of cherry blossoms in spring. The color palette conveys lightness and balance, in addition to a positive energy feeling and a sense of tranquility.
As for typography, a sans serif font was chosen, very elegant and slim, conveying elegance and harmony.