ABOUT

Dr. Sandra Pessoa is a nutritionist and weight loss coach for women who have difficulty losing weight and increasing their self-esteem. Her goal is to help these women to discover themselves, facing their personal locks and opening new paths to a healthier and happier life.

Dr. Sandra Pessoa has an incredible history of overcoming. About 25 years ago, she suffered a car accident that almost took away her mobility. She was in a wheelchair for over a year, but when she discovered nutrition and saw how it could have contributed to her recovery, she devoted herself and her studies to recovering and helping other women to overcome difficult stages that they may be experiencing.

To create her Visual Identity, we did a thorough research and a process of self-knowledge to identify her Essence and Purpose.

To convey who Dr. Sandra really is in a symbol, 03 concepts were used:
- Butterfly: it represents their own transformation and that of their patients, who, going through a long and difficult process, have evolved and become stronger and more confident women;
- Letter S: the name Sandra has a meaning of its own that is Defender of Humanity, and I couldn't be more sure, because that is exactly what Dr. Sandra is. To represent this human and defending side of you, the letter S was used in the main symbol.
- Brightness / Stars: to represent your radiant and energetic spirit, stars were added to the logo, reminiscent of the brightness and light that Dr. Sandra gives to her patients.

The symbol was created symmetrically to convey harmony and balance.