ABOUT

Dr. Priscilla Labolito is a cardiologist who takes her profession beyond then usual. It not only treats the physical symptoms of the heart, but also fills the patients' hearts with love and affection. For her, they are much more than patients, they are friends! They are people who will open up, let off steam and seek protection in her arms. As a result, she felt the need to have an image that reflected all this warmth and love. And the result was this beautiful Brand Identity, full of meaning, warmth and love.

Behind the symbol you will find unique and meaningful concepts:
- Heart, it represents the cardiologist profession and the love that Dr. Priscilla has for her patients.
- Hug, the most common gesture of friendship. People who really need a hug, know how important it can be and how
good it feels.
- Stars, represent each patients soul, that make part of her and her brand.

About the colors, we wanted to transmit a warm and sober feel, so we went with a bronze type color palette (that can remind the blood and heart colors). And the typography is delicate with a touch of serif to give a more elegant and professional feel.