ABOUT

The UK Centre for Carnival Arts are dedicated to strengthening the Carnival Arts Sector across the UK, and their annual carnival showcases Luton’s rich cultural heritage and unique creativity.

The brief called for a refresh of the existing LIC brand identity for application across a variety of promotional materials, including bus streetliners, lamppost banners, billboards, Mall screens, posters, flyers and magazine adverts.

I introduced a bold brush font and painted background blocks in order to reflect the vibrant, hand-crafted nature of the carnival. These blocks also made it easier to adapt the designs to the wide variety of formats required.

The promotional materials emphasised the fun, family-friendly nature of the event and helped to attract a large audience to the carnival.