ABOUT

Up Our Street is a programme of creative workshops, events and performances for young people in venues across North-West Luton, devised by NGYT and supported by Arts Council England. The brief called for bold, accessible designs which would represent Luton and appeal to young people, encouraging them to engage with the arts.

I created the branding using a bold, gender neutral palette and illustrations of a skyline inspired by buildings in Luton. This was applied across a variety of promotional materials including posters, flyers, roller banners and t-shirts, as well as on the promo film for the programme.

These promotional materials have helped to attract a wide and diverse audience to the events.