ABOUT

For the previous two years we had produced an annual report for the Institute of Maritime Law and this year, as it was the Institute’s 30th anniversary, they wanted to expand the report to highlight this milestone.

This project had a long lead time, as the client approached us before the annual report content had been written. The previous annual reports that we had produced were well received and the client was keen to keep the design but to develop it further.

For the anniversary edition they wanted to include a retrospective review section which highlighted the developments and key landmarks in the Institutes history. They were looking for something more substantial than the previous reports, and had secured extra budget to allow for the addition of special finishes.

The report writing and the design were running in parallel, I initially produced a mocked-up layout, a proposal for a time-line design and an overall page guide, and worked together as the content was developed.

Silver foil on the cover and silver ink on the inside pages were used as emphasis for the anniversary elements, as these were the key features that the client wanted to portray.