Sophie I Rautenbach Design Director + Owner

ABOUT

Founded by Meme Partnership, Smile for London is the first ever digital art exhibition on the London Underground; inviting diverse artists to uplift and inspire London's Tube commuters with film and animation. SfL hijacked the XTP platform screens with creative intermissions featuring work by celebrated artists ranging from Anish Kapoor to Aardman Animation, and Jarvis Cocker to Kate Tempest. The exhibitions fused the worlds of art, moving image and literature and touched 3.3 million commuters. Meme Partnership are currently developing Smile Arts and the next exhibition, to drive social change with inspiring and innovative creative projects. Phi Studio was commissioned by Meme to design the Smile Identity, with the brief asking that the logo suggest motion, digital media and above all optimism, whilst leaving the brand open to the possibility of global expansion.

Date created: June 2016 2016-06-01T00:00:00+0100
Date published: 20 June 2016 2016-06-20T14:17:22+0100

AWARDS

Best Non Advertising Outdoor Content at the Love Screen awards

MADEIT CREDITS

  • Meme PartnershipClient
Project featured: on 7th October 2020

Smile for London: Identity

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