ABOUT

Creatively re-launch Grand Café coffee to improve engagement with current and new customers.

The core idea within my rebrand for Grand Café was to put emphasis on where the coffee originated from.

This idea led the research phase, and the unique patterns created for each blend. The importance of emphasising the certifications was clear within the brief, and important in order for the coffee stand out.

“Why does buying this coffee help?” was a core question asked throughout the rebrand and this was answered through different touchpoints within the brand.