ABOUT

A food truck branding project for a company called 'Burger Bros'. A graphic logo was created for the brand utilising the company name and imagery that reflects the brand. 'Burger Bros' appears inside imagery of a burger to visually inform viewers of the main offering, whilst appearing inside a circle which represents a wheel/tyre to include the food truck aspect of the company. The logo is consistently used across branding and marketing materials, including: the food truck, uniform, packaging, business cards, website and menu. The menu design adopts the same colour scheme, materials and typefaces as other branding materials, but has the addition of hand illustrations (which have then turned into vector images). This makes the menu design more visually attractive and informative for customers.