Sophie Meadows Creative Strategist

ABOUT

Concept:
Many struggle to know how or where to begin when it comes to harnessing AI. We worked with G42 to show business and government leaders from around the world exactly what it could mean for them.

Execution:
G42 delivers powerful AI technology across industries including government, healthcare, finance, energy, aerospace and hospitality. We designed and built a dramatic 3D experience that visualised The Intelligence Grid, G42's vision for a future characterised by interconnected AI services and utilities.

Results:
An 11m curved LED screen drew in the crowds at GITEX Global in Dubai. The interactive experience also captured more than 100 high-value leads.

AWARDS

Hermes Creative Award - Platinum
Telly Award

MADEIT CREDITS

Project featured: on 10th July 2025

Demonstrating the power of integrated AI solutions

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