ABOUT

TAKING ON A HEALTHY CHALLENGE
1 in 5 Australians will experience mental health issues in their lifetime, but many don’t realise one of the best things you can do to improve or prevent poor mental health is to participate in sport. As Australia’s leading sports retailer, rebel knows the transformative power of sport on mental health. So, in a saturated Mental Health Awareness Month, off the back of Lifeline’s busiest 12 months on record, we set out to stand out, and prove that moving your body supports your mind, while raising vital funds for Lifeline and reaching some healthy objectives along the way.

MAKING BIG MOVES FOR MENTAL HEALTH
We got the ball rolling by teaming up with Adidas and artist Aaron Lowell Denton to create an exclusive collection, with all profits donated to Lifeline. Then we took to the court with real basketballers and told their real stories of how sport supports their mental health, via in-store, social and OOH. We capped it all off by giving fans the chance to ‘score for support’ with Aussie basketball legend, Andrew Gaze. All in all, raising vital funds for Lifeline and helping support Australia’s mental health, one movement at a time.