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Fewer ingredients, lower price, same big flavour. Introducing Save & Savour by Gousto, specially designed for smart foodies who refuse to compromise on taste.

Financial difficulties facing families across the UK last year drove us to think of a way to keep Gousto accessible to all households and offer a more affordable range on our menu.

Using warm visuals and messaging across all major channels, the creative balanced our tone of voice while offering customers something new. In reassuring them these recipes would be just as delicious as the rest of our offering, we highlighted value at its best – simple yet delicious.