About me
An integrated production specialist, Sophie started out by co-founding The Industry, a fashion artist management agency representing some of the most prolific and influential stylists and session hair and make-up artists in London. She then began her advertising career at Saatchi & Saatchi as an art buyer before moving on to boutique ground-breaking agency St Luke's. She then joined McCann London where as Head of Art Buying and regularly judged on D&AD panels, was a guest speaker for renowned photographers' collective Magnum and mentored young creatives on the YPA programme.
Sophie has gained unparalleled experience working with some of the world's greatest practitioners in photography, illustration and design like Miles Aldridge, Martin Parr, Noma Bar, Nigel Shafran, Michel Comte, Rankin and Vincent Peters.
In 2014, Sophie's transition to Integrated Executive Producer began at Craft London and as Lead Executive Producer she worked on a number of award-winning and culturally significant campaigns for clients including Nespresso, Just Eat, xBox, Mastercard all of which made Craft London the most awarded production department in Europe for 4 years running. She is now Head of Integrated Production for Craft UK.
Skills
Sector Experience
Automotive, beauty, Finance, FMCG, Information Technology
Awards
Andys - Gold, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Silver, D&AD Award - Yellow Pencil/White pencil, MTV Music Award, PentAward - Gold, Webby Award
Clients
Aldi supermarkets, Cereal Partners, Ebay, Just Eat, MasterCard, Microsoft, Nestle UK, Pernod Ricard USA, Premier Foods, Reckitt Benckiser, Stellantis, TSB Banking
Trade Associations
on 2nd March 2021 Project featured:Visit Xbox: "The Rough Guide to Xbox"
on 2nd March 2021 Project featured:Hellblade 2
on 20th July 2022 Project featured:Dream Transfer
on 23rd November 2022