Sophia Lindholm Art Director

ABOUT

"When a woman steps into a car to drive, she assumes she’s safe. Yet in 2019, most automakers still produce cars based exclusively on data from male crash test dummies. For this reason, women run a higher risk of getting injured in traffic than men.
But not in a Volvo. Our Accident Research Team has compiled real-world data since the 1970s to better understand what happens during a collision. What Volvo sees is that women and men appear equally in this data. Which is why we believe they should be equally represented in testing. With the E.V.A. Initiative, we are sharing the results of more than 40 years of research. By letting everyone download this, we hope to make every car safer. Because at Volvo, we will always put people first."

MADEIT CREDITS

  • VOLVO CARSClient
  • Adam UlvegärdeArt Director
  • Amy GardnerChoreography/dancer
  • Bjarne DarwallPR
  • Erik TorellExecutive Producer
  • Ewa EdlundAccount Executive
  • FORSMAN & BODENFORSAgency
  • Hampus ElfströmCopywriter
  • Ingrid Arnsand JonssonDesigner
  • Ingrid Arnsand JonssonDesigner
  • Jacob NelsonCopywriter
  • Joel RostmarkProducer
  • Johan SöderbergEditor
  • Karl RisenforsArt Director
  • Katarina KlofstenAccount Executive
  • Learke HerthoniDirector
  • Lena SellmanAgency Producer
  • Leo DalArt Director
  • Magnus WretbladAccount Supervisor
  • Maja BredbergPR
  • Martin JoelssonDesigner
  • NEW LAND StockholmProduction Company
  • Peter GaudianoWeb Strategist
  • Rasmus VidebaekD.O.P.
  • Trine Keller-AndreasenPlanner
  • Trine Keller-AndreasenPlanner
  • Sophia LindholmArt Director
  • eurobest

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