We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, the agency aims to promote a balanced visual diet to prevent our audience binging on overly-processed, body- and mind-negative content.
The initiative is being led by Mimi Gray, Head of Visual Content at M&C Saatchi, in collaboration with world-renowned British Photographer Rankin, who believes that selfie culture is both monotonous and dangerous.