To support the release of London Grammar's second album Truth Is a Beautiful Thing, we worked with the band to create a unique and customisable experience that would increase awareness and drive streams.

To allows fans to engage on a more personal level, we created Moodmix, a web app powered by Spotify that let fans collaborate with Hannah, Dan and Dominic from the band to create their own personalised playlists. Created in WebGL, users could manipulate the shape to set their mood and by plugging into Spotify's recommendation API similar tracks from the user's listening history were pulled through and analysed according to tempo, danceability and other attributes.

Whether it’s an upbeat soundtrack to put you in the mood for a night out, a house party playlist or something more somber, the app provides the perfect mix for any mood.

Date created: July 2017 2017-07-01T00:00:00+0100
Date published: 26 April 2018 2018-04-26T18:01:09+0100
Project featured: on 27th April 2018

London Grammar: Moodmix