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About us

“It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute”, which has main objective of the company, was to design and create innovative products which would benefit the people” (Sony Incorporation1, 2009).

“With the far-sight of expanding worldwide, it was in 1958 that the company formally adopted “Sony Corporation” as its corporate name by combining two words of sonus and sonny; the word sonus in Latin represents words like sound and sonic; the other word sonny means little son. The name Sony is easy to pronounce and read in any language,, which has a lively ring to it, fits comfortably with the spirit of freedom and open-mindedness” (Sony Incorporation 1, 2009).

Details

Founded1946

Size101-250 People

Achievements

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Recommendations

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Skills

Sony Group is primarily focused on the Electronics (such as Audio Video/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors.

Activity

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Creativepool member since 1 February 2013

Sony's work

Best of Sony. For you.

Design

Sony S2 Mini Disc Campaign

Sony PSE brand guidelines

Sony Mobile: Bringing the best of Sony to the mobile category

SONY XPERIA™ TYPOGRAPHY & LETTERING, ILLUSTRATIONS, ICON DESIGN

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SONY XPERIA™ TYPOGRAPHY & LETTERING, ILLUSTRATIONS, ICON DESIGN

UEFA CHAMPIONS LEAGUE

SOCIAL STATISTICS

Behind the Scenes in the Xperia Z Ultra Lab

One Stadium Live - Sony

Sony Canvas

Sony - Tag Sony

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