ABOUT

For our work with DSB, the journey to create DSB’s new audio identity has been deeply meaningful, building on the iconic motif first introduced by Niels-Viggo Bentzon in 1984 and transforming it into something functional, recognisable, and human for millions of daily passengers. The evolution of DSB’s audio identity is a testament to the power of sound in conveying the essence of a brand and its journey into the future.