ABOUT

IG is a leading trading and investing provider powering the pursuit of financial freedom for ambitious traders and investors across the world. Since IG has been active since 1974, they felt the need to update their current brand image. They wanted it to be a brand that could inspire confidence in their clients, a goal that requires both thorough production and strategy to ensure the right emotional impact.
Through this comprehensive audio branding effort, we successfully strengthened IG’s brand image and its connection with clients. The result is an audio identity that enhances the trading experience, evokes the desired emotions, and inspires confidence in IG’s clients worldwide.